Focus Group Test:
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QUOTE:
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Cover #4 implies that there are other women going through this (art
shows two faces). If I saw #4 next to, let's say, #5, I would definitely
pick up #4 to read.
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Here are my comments on the third edition of BE A SURVIVOR: YOUR GUIDE TO
BREAST CANCER TREATMENT: My vote is for cover #4
-it reflects all women affected with breast cancer and instills
confidence and medical credibility.
-the color is vibrant it stands out and draws attention.
-I particularly like the image, it reflects diversity of breast cancer
survivors.
-I would be proud to hand out cover #4 to patients and breast cancer
survivors.
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I like the orange palate of the color choices - it's
a positive color with just the right amount of energy.
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"I like #4. It gives more of a warm feeling with those particular colors
and it draws the eyes to it immediately. I think it does instill
confidence, BOLDNESS and strength."
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"Number 4 seems the most modern and current- which instills confidence in
the realm of medical science to me. It also seems warmest- like it
communicates a balance between hard science and emotions- integrating- like
it probably addresses both."
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/QUOTE
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